If you’re just starting to get serious about marketing your jewelry collection online, you might want to know which social media platforms will give you the best results.

Marketing can take a ton of time and energy, so you want to make sure you invest your efforts only in platforms that are likely to bring you results. Here’s a quick run-down of the best platforms for advertising your jewelry collection.

1. Instagram 

Instagram is one of the best platforms for showcasing jewelry. This highly visual platform allows you to emphasize your collection’s unique qualities and build a fanbase. Compared to Facebook, Instagram is a better platform for getting initial engagement and interest in your brand. Hashtags allow you to easily target people interested in your niche, and by following, liking and commenting accounts with similar interest, you’re sure to start slowly developing your following.

You can also boost additional engagement by adding videos showcasing your jewelry in movement (to emphasize its sparking qualities, etc) and even videos of yourself addressing your customers.

2. Pinterest 

Pinterest is another extremely visual platform that you can use to get in front of the eyes of potential customers. Although video isn’t supported on this platform, you can include larger, beautifully sized photos of your work.

Pinterest works a little different than Instagram in that you’re expected to share other people’s content as well as your own, and make the emphasis on your product a little more subtle. However, with “Buyable” pins, Pinterest provides a great opportunity to directly sell your product, which can work wonders to launch early sales.

3. Facebook 

With those highly visual and active platforms, your jewelry can practically sell itself, but on Facebook, you’ll need to give your products a little extra push. First of all, you generally won’t be able to find many followers for your page beyond your family, friends and current customers unless you pay for promotional campaigns. Due to changes in Facebook’s algorithm over the years, your jewelry won’t even be seen much by most of the people who follow you, unless you pay to boost your content.

While Facebook is a great platform for grow a presence over time, and a great way to target your niche demographic with advertisements, it’s not the best for developing a following organically.

4. Tumblr 

Although Tumblr is often thought of as more of a niche hangout for young people and not a marketing platform, you might actually be able to leverage its unique qualities to your advantage. If your demographic is under 35 and your jewelry is specifically geared towards a younger, socially-conscious crowd, Tumblr can be a great resource.

The popular “Reblogging” feature on Tumblr allows your fans to practically do your marketing for you. And unlike other social networks, Tumblr doesn’t actually display your follower/following ratio. This might not seem like much, but it’s great for small, growing brands who don’t have as much social proof.

Why it might be too much work to put your energy into all four of these platforms, pick at least two that you want to build a following on. Post beautiful photos of your collection, engage with other jewelry lovers on their accounts, and watch your brand and sales grow!